Arrow Media Group implemented a successful public relations plan in support of San Diego State University’s Children’s Center which is a non-profit organization providing care for up to 200 children of SDSU students, faculty, staff, and alumni. Our plan’s overall goal was to raise awareness of the SDSU Children Center’s “A” is for Art fundraiser and increase relationships with local artists, the SDSU community, and potential partners. Ultimately, the plan sought to raise at least $10,000 from this year’s fundraiser, something that has only been done once in the 10 years of the event.
In an effort to promote the fundraising gala, our team coordinated a media day event, and developed press releases and wrote two internal stories which were pitched to more than 15 local media outlets. This resulted in a featured segment on San Diego’s Channel 6 news and two stories in three local publications.
Arrow Media Group also provided the Children’s Center with hard collateral to promote the event. These were distributed at the Center and through social media. In an attempt to attract emotional appeal from the public for the fundraiser, our team produced a 6-minute multimedia presentation that told the story of “A” is for Art. The video also included personal testimonies of alumni parents and volunteer artists of the program.
In order to increase the Children’s Center social media engagement, Arrow Media Group assessed the Center’s online presence and assisted with optimizing the Center’s “A” is for Art Facebook page resulting in a 150% increase in interaction over the three-month period. In the end, the SDSU Children’s Center successfully raised for the first time in 10 years more than $11,000, while increasing relationships with primary target publics along the way.