SDSU’s College of Extended Studies launched the Professional Certificate in the Business of Craft Beer in August of 2013. The program director asked Arrow Media Group to increase the community’s awareness of the program as San Diego’s premier business education resource in the craft beer industry. Because the program is in its infancy, the main objectives were to increase its presence on social media and promote its business incentives for industry professionals.
Our team developed an extensive social media engagement guide for the Craft Beer program, which included the creation of Instagram and Reddit accounts as well as strategic posting guidelines for Twitter and Facebook. Since the strategy’s implementation the program’s following has been steadily increasing.
Additionally, Arrow Media Group was able to form and strengthen relationships with relevant media and restaurant industry personnel. These relationships support the program’s position as the educational leader in San Diego’s booming business of craft beer.