Arrow Media Group was a public relations consultant for the Agency San Diego, which specializes in “Advertising 2.0” – or next generation marketing – to encourage consumer engagement and brand awareness. Even though the Agency has great expertise in branding, strategic planning and social media, it needed PR consultants who could devise a PR plan in order to strengthen their presence in San Diego. Our goal was to raise awareness of the Agency amongst the San Diego business community and media as being the experts for advertising commentary. Our team planned action and social media strategies based on research and the client’s needs.
Along with action strategies of getting media attention, planning events, presenting at conferences and applying for awards, our team drafted press releases, pitched on the “Diet Coke, You’re On” campaign, and provided an editorial calendar. For social media strategies, we recommended enhancing their website and social media such as LinkedIn, Twitter and Facebook – including using infographics and writing content with advertising concepts and perceptions. This should enhance their visual credibility and secure the Agency as the ‘go-to’ experts for advertising commentary.
Belinda Too – Account Supervisor
Nancy Ly – Account Executive
Stella Shin – Account Coordinator